Rugby Players Ireland is the main body focusing on player welfare and supporting players within the Irish Rugby Union. When they decided to rebrand the union in 2017 they also needed a new website to better suit the new brand and create a better user experience for players to explore information and get in contact if they are looking for support in their careers and lives.
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To give players visiting the Rugby Players Ireland website a better experience and help them find relevant information easily, it was very important the new site had a user friendly structure at its core. The site guides players towards the 3 pillars that make up Rugby Players Ireland, Represent, Develop and Engage.