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National Burger Day

National Burger Day is an initiative led by Kepak which aims to celebrate everything we love about Irish burgers and each year crowns Ireland’s Best Burger.

The Brief

National Burger Day was created as an event that would champion Irish food producers/restaurants/cafes etc and encourage Irish consumers to support the food sector. izest Marketing was asked to come on board back in 2018 when the idea was just in its concept stage and we worked across all elements of the campaign from brand design and development to website design and implementation of the entire marketing plan.

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The Approach

The campaign plan aims to target communication streams where we feel we can get maximum visibility, focusing on consumers and potential participating businesses. Before officially launching, a full communication and marketing plan is planned out, both B2B and B2C including initial topic research, competitive and market analysis, mapping out key activities and activations, key dates, media partners, securing sponsorship and organising ambassadors. The campaign includes a prominent outdoor advertising campaign, website, visual language, outdoor broadcast on the day with a National radio station and a “Benny the Burger” mascot designed by us have helped to bring National Burger Day to the collective consciousness of the nation. A B2B campaign is run simultaneously that includes, email marketing, point of sale and direct communication.

For the past 4 years, we have worked with Kepak to make National Irish Burger Day bigger and better every year and 2021 will be the biggest one yet.

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