Fitzpatricks Hotel

Working on the Design for a renowned New York hotel.

The Brief

Fitzpatrick Hotels group have a long tradition of excellence in the hotel trade and a rebrand was a big step for the group. The challenge was unravelling 40 years that was tied up in their original logo and creating some new that would better serve the group and their customers moving into the future.

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New York hotel

The Solution

To honour the essence of the original logo but modernise it to better work across both digital and print mediums. We also created a modern website that made booking easier for patrons. This has steadily increased traffic to the website and to the hotel.