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The Gate Theatre

The Brief

The Gate Theatre has been at the forefront of Irish Theatre for almost a century and has gained an international reputation for works produced at home and toured internationally. From a brand perspective however the Gate had a range of logos in operation, multiple design styles and no consistency across its various forms of communication. This was causing an issue for the Gate Theatre in communicating to their audience and driving their brand recognition. For the team at Midnight this was a real challenge as over the years so many variants of the brand existed in every nook and cranny of the Theatre.

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