How we work.
At Midnight, we are dedicated to the craft of brand making.
01. Research & Analysis
Research & understanding
The key to any great project is good research & understanding of the brand and the market it is in. Every brand feels and acts differently, targets a different audience and has it’s own unique selling points. By fully understanding these, understanding the competition and evaluating the best way forward, we create design that not only functions within it’s space but owns it.
Once we have a solid idea of what direction we are taking a design we move into the initial design phase of the project. This includes mind mapping ideas, mood boards, initial sketch and idea generation.
Where the Magic happens
When all the ideas and hard work come together to create a design rooted with clear understanding and creativity.
04. Feedback & Approval
Client feedback & Approval
Concepts are presented to the client and amends made until final concept is chosen.