How we work.
At Midnight, we are dedicated to the craft of brand making.
01. Research & Analysis
Before our designers put pen to paper, we work with you and your brand team to uncover the magic behind your brand. Sometimes brands loose their sparkle due to business pressures or extensive growth. Our job is to uncover what people love about your brand, and discover visual ways to communicate this to the world.
Our designers work in teams, to develop mood boards, sketch concepts and research the creative inspiration that will help your new brand to develop. We talk to your customers, visit your sites or stores and uncover everything we can about you online. Our approach is immersive and extensive, exploring every possible direction for your new brand look.
Once all concepts have been explored, it’s now down to crafting the brand. This is a process that takes time, energy and a lot of sketching! We develop out your new brand options so that you can see how they will look in real life – our mock ups give the brand energy and allow you to see the brand how it will live and breath.
04. Feedback & Approval
Bringing it to life
Once your brand logo has been chosen we work closely with you to create the visual language which will bring the brand to life. To us, the visual language is the most important element of any brand, and it maps out how it will look in every possible environment. Our job is to work with you until every last item has been adorned with your new brand.